Greg Sausaman shows you how to add high-margin new sales to help solve the pressures of increasing costs, such as big minimum wage hikes, through smart and strategic complementary branding. Foreword by Ed Rensi.


Why Read This Book?

Greg combines his 15-plus years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner. This book will teach you:

  • The process to pick the right partner for your brand to offer new and exciting menu item(s) to complement your existing menu.
  • How to successfully integrate a complementary brand into an existing brand venue simply and effectively.
  • Why co-branding has mostly failed in the past, and how Greg has cracked the code on integrating co-brands in the food service industry to add robust bottom line gains for the operators and franchisors.
  • How to use the enclosed assessment forms for the brand addition, as well as the financial proforma’s to see how it makes financial sense to your operator.

Get the tools to help your operators build their slower sales periods.



Table of Contents

Get the tools to help your operators build their slower sales periods.

Greg Sausaman

Gregory A. Sausaman is the Co-founder and CEO of Topper’s Craft Creamery®. He has a Bachelor’s degree in Marketing, and MS Management: Leadership and Organizational Effectiveness; both from the University of South Florida, Tampa.

Greg is a seasoned franchise executive, having held positions with national franchise organizations: Domino’s Pizza, Allied Domecq Brands, and Beef O Brady’s family sports concepts prior to co-founding Topper’s Craft Creamery.

He is a former franchise owner of 8 Domino’s Pizza franchises in Gainesville, Lake City, and Jacksonville, Florida. He and his wife Donna make their home in the Tampa, Florida area.

As both a successful franchise executive and a successful franchisee, Greg understands the complexities of corporate life, and the stress and demands as a franchise operator. He was described by one of his franchisees as a “franchisee in a corporate suit”.

Greg’s interest in co-brand integration started while he was a consultant with Allied Domecq. Greg was part of the complementary day-part branding task force to figure out how to successfully combine Dunkin’ Donuts, Baskin Robbins, and TOGO’s Sandwiches together under one roof. Greg took what he learned, and engineered Topper’s Craft Creamery to succeed specifically as a complementary brand.

As a Certified Franchise Executive with the International Franchise Association, Greg speaks on panels and round tables at national franchise conferences. Greg also is available to speak and consult to help franchise brands successfully add and/or become a complementary brand.

Greg is a thought leader expert in the area of complementary day part branding, co-branding, multi-branding, brand pairing, and brand sharing.

Greg’s fondest memories are his start in ice cream during his summers in Indiana, working at his grandparent’s sundries soda fountain, serving old fashioned ice cream sodas crafted with flavored syrup and soda water, then a scoop of ice cream. They sold for $.10. His first job in high school was at Bressler’s 33 flavors at the age of 15, scooping ice cream, and realizing that he loved serving people, and that everybody loves ice cream.


Speaker Profile

With expertise in franchising and branding, Greg provides off the cuff discussions and problem solving for audience questions, along with a solid story teller tone. Topics include:

Co-branding and Complementary Branding

As an expert in the topic, with his book “Inside the Box: The Power of Complementary Branding,” Greg can talk about the who, what, when, where, why and how to successfully co-brand. He has cracked the code, and developed a complete process to show how it can fit in to make a big difference for the operator’s bottom line profits.

The audience will walk away with a strong understanding on how to successfully co-brand, the tools to use to determine what is best for them, and what they can expect to make through expanding into complementary branding.


Franchising and Owning Your Own Franchise

As a successful executive, and a successful franchise owner, Greg has a unique perspective of both sides of the street in franchising.


What To Look For In A Franchise Business – and How To Determine If It Might Be The Right Fit For You

Audience members will walk away armed with a balanced perspective on what to look for in a franchise, so they can start the process of discerning if they might want to own their own business.